Membership
This is not a points program. It is a layered access system for clients who want a long-term relationship with the studio—consistent styling, controlled releases, and a wardrobe that evolves with their life.
Membership Philosophy
Tiers
These tiers are a structural preview. Later, you can attach real pricing, availability, and specific benefits—but the logic of the ecosystem starts here.
For clients who want a direct line into the studio and early context on upcoming releases. Light-touch guidance, curated alerts, and a careful filter on what reaches your inbox.
Think of this as “read access” to the world of Victor: informed, not overwhelmed.
For clients who want their wardrobe actively engineered. Season planning, coordinated looks, and recurring check-ins to keep every piece in rotation instead of gathering dust.
Over time, your wardrobe behaves like a living system—not a pile of unrelated purchases.
Reserved for clients who want full immersion: early access to core releases, custom pieces when appropriate, and long-horizon planning for major life chapters.
This tier treats your presence in the world as an ongoing design project.
Process
The exact tools and automations will evolve, but the structure is simple: a clear intake, a shared understanding of your life, and a rhythm for how the studio supports you over time.
Membership begins with a quiet conversation—usually by email or a scheduled call. No forms, no mass blast. Just context: where you are in life, how you dress now, and what you want to shift.
Over time, your existing wardrobe is mapped—what you own, what you actually wear, what feels wrong, and where the gaps are. Later, this will connect to the intelligent wardrobe engine behind the app.
Membership is maintained through quiet calibration—new pieces introduced carefully, old pieces retired with intention, and regular check-ins when life changes: new roles, new cities, new chapters.
Boundaries
This is not a subscription box, a content feed, or a logo club. It is a relationship with a studio. Setting clear expectations protects your time and the integrity of the work.
Membership does not mean weekly product drops in your inbox. It is not built around pressure to buy. The cadence is quiet, deliberate, and tailored to how you actually live.
Membership is the studio paying attention over time: to your patterns, your environments, and your thresholds. The goal is not more clothes; it is a tighter, more precise presence.
If you already know you belong in this kind of system, the next move is simple: reach out through the contact page with a short note about who you are and what you are trying to solve. Everything else can be built from there.